Danny Farrar

Teaching teams and invididuals how to face life’s storms: Head down, Horns up.

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Location: Frederick, MD

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Biography

Danny Farrar is an embodiment of resilience and transformation, having experienced the deep lows and soaring highs typical of life’s tumultuous journey. His story is not only about his own evolution but also about his relentless drive to empower and uplift Americans from all walks of life.

Immediately after high school, Farrar enlisted in the U.S. Army as an infantryman. He was part of the first unit to respond to the Pentagon during the tragic events of 9/11. His military service included an eight-year stint punctuated by a combat tour in Iraq from 2005 to 2006. The personal toll of these experiences manifested in a period of homelessness and a suicide attempt upon his return home.

Finding solace and connection in the Mixed Martial Arts community, Farrar founded Soldierfit in 2007. As its CEO, he expanded the workout facility franchise from one location to 11, creating jobs for over 100 people. Soldierfit combines principles of Army boot camp with modern exercise best practices, aiming to enhance the physical and mental wellbeing of Americans. The franchise has been recognized at the county, state, and national levels, with the U.S. Chamber of Commerce naming Soldierfit its 2016 Eastern Region Small Business of the Year.

In 2014, drawing from his personal experiences and recognizing the need for focused support for veterans, Farrar founded Platoon 22. This non-profit organization seeks to reduce instances of veteran suicides by empowering them through various programs and services. In 2019, in partnership with Goodwill Industries of Monocacy Valley, Platoon 22 initiated a $2 million capital campaign for a Veterans Services Center in Frederick, MD.

Farrar has been actively involved in the VetFran Committee, which connects franchise owners with military veterans, and he led the Maryland chapter of the International Franchise Association’s Franchise Action Network. His commitment to community transformation and his professional achievements earned him a spot on The Maryland Daily Record’s Top 40 Under 40 VIP list in 2013. Farrar’s list of accolades also includes The Military Do-gooder award, recognition as one of the top 50 CEOs in Frederick, MD, and the Baltimore Raven’s community quarterback award in 2021, as well as their Hometown Hero in 2022.

Recently, Farrar introduced an advanced training program called ‘The Herd’. Inspired by the resilience and determination of a buffalo, this program is designed to encourage Americans to face life’s challenges head-on, with a particular focus on health and fitness. His first book, ‘Into the Storm’, mirrors this mindset. It outlines his own trials and triumphs, demonstrating how anyone can learn to tackle life’s storms if you decide to go at the strom, Head down, horns up!

Farrar’s personal life finds him in Frederick, MD, where he lives with his two daughters, his girlfriend, and her son. His journey has not only shaped his own life but continues to inspire and facilitate change in the lives of countless Americans.

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