Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur and CEO, and keynote speaker. As a former US Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Larry “the nation’s foremost expert on leadership and entrepreneurship.”
He is the Founder & CEO of broughtonHOTELS, a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®, the National Veteran-Owned Business Association’s Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, Passkeys Foundation’s National Business Leader of Integrity, and his firm was awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest-Growing Private Companies.
Larry has authored several articles and books on leadership, team building, and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs; and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible.
Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.
Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at the University of California, Santa Barbara.