Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur and CEO, and keynote speaker. As a former US Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Larry “the nation’s foremost expert on leadership and entrepreneurship.”
He is the Founder & CEO of broughtonHOTELS, a leader in the boutique hotel industry; and yoogozi.com, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®, the National Veteran-Owned Business Association’s Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, Passkeys Foundation’s National Business Leader of Integrity, and his firm was awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest-Growing Private Companies.
Larry has authored several articles and books on leadership, team building, and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs; and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible.
Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff.
Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at the University of California, Santa Barbara.
F* WORDS FOR LEADERSHIP AND LIFE:
Emotional barriers of fear and failure are part of every leader and high-achiever’s journey. Larry shares inspiring stories and practical tips to move audiences closer to their fullest potential and overcome any obstacle. AUDIENCE MEMBERS WILL LEARN: How to break through barriers of fear, failure, and other F*Words that shackle them to mediocrity; A new approach to overcoming adversity; The keys to living a more productive, high-impact, and significant life.
LEADERSHIP LESSONS FROM A FORMER GREEN BERET:
Larry shares the insider secrets and the key success strategies for effective leadership from his service on A-Teams in the US Army’s elite Special Forces (The Green Berets), and how he parlayed them to build world-class businesses and become an award-winning entrepreneur. Larry explains that healthy and effective leadership skills are within everyone’s grasp, not exclusive to those in official command-structure roles in more formal organizations.
CRACKING THE E-CODE – SUCCESS STRATEGIES FOR UNLOCKING THE ENTREPRENEURIAL POTENTIAL IN ANY ORGANIZATION:
Larry Broughton, Professional SpeakerToday’s dynamic business environment demands bold leadership, focused decision-making with 360-degree visibility, and agile teams capable of rapidly leveraging opportunities. Unfortunately, many organizations are plagued by glacial decision cycles, ineffective silo structures that kill effective collaboration and creativity and arcane talent development programs that waste human capital. The result? Staying stuck in neutral while more nimble competitors race past. It’s time to “crack the E-Code” and unlock the latent Entrepreneurial Potential lurking within your organization today!
FIVE SPECIAL OPS STRATEGIES TO BUILD ELITE TEAMS:
Through stories from his time serving on elite US Army Special Forces A-Teams, and his entrepreneurial experience building teams that outmaneuver and outperform larger, better-funded organizations, Larry discusses the ideal profile of effective teams and offers tools, techniques, and resources to create and motivate teams to greatness. AUDIENCE MEMBERS WILL LEARN: Strategies to attract the top performers in their field; How to eliminate water cool complaining and understand their team’s needs and wants; and Practical tips to foster loyalty, creativity, and a never-surrender spirit in their team.
NAVIGATING CHANGE & UNCERTAINTY:
Change happens when the cost of the status quo is greater than the risk of change. In business, leadership, and life, change is the one constant, yet scares and paralyzes most leaders and team members. Winston Churchill famously said, “We must take change by the hand or rest assuredly, change will take us by the throat.” AUDIENCE MEMBERS WILL LEARN: Inspiring leadership techniques that will reduce fear and increase innovation in the face of change; How to pursue positive change to propel them toward a life of significance and success; Techniques to navigate the rough waters of change and to infuse a spirit of anticipation, confidence, and excitement to any team challenge.
“It is my pleasure to recommend Larry Broughton as one of my go-to experts on Travel Channel’s hit show Hotel Impossible. His professionalism and charm are appreciated by both the crew and viewers alike. With expertise in various areas of business, his sense of leadership and hospitality shines through in each episode he is involved with and he adds value to the show as a result. I look forward to working with Larry on future television projects and would highly recommend him to others, as well.”
– Anthony Melchiorri, Creator, Executive Producer & Host
Travel Channel’s Hotel Impossible & Five Star Secrets
“Larry’s daily dose of FLASHPOINTS offers clarity, insight and guidance for leaders and achievers. Each message will enlighten and inspire you to transform your team, your business, and your life.”
– Brian Tracy / CEO, Brian Tracy International
International Best-Selling Author & Keynote Speaker
“Larry is a consummate professional. He is smart, visionary and wise–wisdom obtained through a track record of success. Larry is the kind of guy you hope one day to get the chance to do business with.”
– Darren Hardy / Publisher, SUCCESS Magazine
Best-Selling Author of ‘The Compound Effect & Living Your Best Year Ever’
“Wow! Larry Broughton is an epic storyteller who keeps listeners on the edge of their seats. While his authentic, conversational tone is disarming, he delivers a barrage of brilliance in the form of lessons, tips, and tools to make us all better leaders and high achievers. Larry will IGNITE any media outlet!”
– John Lee Dumas, Entrepreneur on Fire
“Larry’s not just another nice guy. He’s served his country in uniform; his ideas are brilliant and concisely put together; and he’s a phenomenally successful entrepreneur.”
– Donny Deutsch / TV Personality
Chairman Emeritus, Deutsch Inc.
“I have heard a lot of speakers, and I can say without question that Larry is the most inspiring speaker to ever talk to our population. Larry gets it! He’s lived what our warriors have lived, and he knows what is in front of them. Like a good soldier, he’s passing on his knowledge so others can navigate the landmines of life and be successful.”
– Al Giordano Co-Founder, Wounded Warrior Project
“Larry’s presentation was filled with a treasure trove of experiences to guide and inspire those who have an entrepreneurial spirit. It takes an expert entrepreneur to awaken that same life-force hidden in others and he does it with the perfect amount of honesty, humor and directives. It is unusual for a successful business leader to willingly expose their own struggles to encourage others to forge ahead through rocky terrain to reach that place of victory. Larry is special and we highly recommend his instructive and encouraging messages to any audience.”
– Jeffrey Hall, National Employment Director
DAV (Disabled American Veterans)
“Larry isn’t regurgitating business theory. He’s sharing tried-and-true, action-oriented principles he’s used himself and has learned from interviewing other successful entrepreneurs, including me.”
– Kelly Perdew, Winner of Donald Trump’s The Apprentice
West Point Graduate, US Army Officer
“Larry’s high energy and powerful keynote at Walmart’s Open Call was the perfect balance of inspirational tips, humorous anecdotes, insightful lessons delivered in an approachable and transparent manner that inspired attendees towards actionable steps in their personal and professional lives. If you get a chance to have Larry speak at your event, jump at the chance!”
– Mark Espinoza, Senior Director of Public Affairs
Walmart Headquarters